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Marketingminutes tsheets

MARKETING MINUTES: TRENDJACKING AND OTHER SOCIAL MEDIA HACKS

Cost Free
Presentation Length 1.0 hour

Recorded DateMarch 28, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Every day a new hashtag, trend, or buzzword is born into the universe of content. The latest in marketing and PR is trendjacking.

Trendjacking simply put, is the act of capitalizing on a present trend in the news or social media in order to boost a company or personal brand. You could call it a cultivated form of viral marketing. Trendjacking can be a good thing or a bad thing, depending on the context of the message and how your audience receives it. If used correctly, trendjacking can equal free publicity and create a brand or establish a user as the subject matter expert on a specific topic.

Unfortunately, trendjacking can also have a negative effect when the “jacker” doesn’t perform due diligence on the origin of the trend or ensure there are no conflicts with company trademarks. Join Kacee Johnson and Misty Megia in their new series “Marketing Minutes” to learn about the do’s and don’ts of #trendjacking.
 
-How building you Brand can drive revenue
-Social Media Tips
-What Trendjacking is and how to take advantage

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Testimonials

Michael Hemmelgarn (SMART Consulting LLC)

"VERY informative - got me thinking "outside the box" & is already helping in developing action plans. Thank you!"
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Allison Malone (Munday Trust Number One )

"Great webinar. Thanks!"
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Adelle, CA

"The webinar was very enjoyable and relevant to today's digital world. The presenters were very knowledgeable and easy to follow, while also being very engaging."
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Susan, TX

"Speaking as someone who didn't grow up with Social Media, it's great to have such valuable information in an understandable format. Thank you!"
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Adam, MN

"This was a very enjoyable subject to learn about and the instructor was very knowledgeable. Thank you!"
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Lalaine, NY

"I enjoyed the webinar and I learned new things that I can apply in my daily work. Keep it up!"
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Cynthia, IN

"OUTSTANDING! New ideas...perfect!! Thank you tremendously."
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Susan, MO

"Alot of good resources to check on"
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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Kacee Johnson

Blue Ocean Principles
Strategic Advisor at CPA.com and Founder of Blue Ocean Principles
kjohnson@blueoceanprinciples.com
6196024821

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With 10 years of hyper-focused experience in accounting technology, Kacee Johnson has forged the way for numerous cloud providers in global market penetration. She is a strategic consultant and speaker on topics including business development, marketing, sales and cloud solutions at Accounting, Business, Legal and Technology conferences globally.

As the Founder of Blue Ocean Principles, a company that assists vendors in strategic market penetration to the accounting profession, Kacee works with both enterprise and start-up tech companies to help them better understand the accounting space, create pragmatic strategies for growth initiatives, and foster community engagement.

In 2018 Kacee joined the CPA.com team (an AICPA corporation) as Strategic Advisor to the Executive team where she works collaboratively with the vendor and thought-leader community. She also helps to develop thought leadership content for mass distribution, and organizes key high-level events for C-suite leaders. 

Kacee has been awarded the CPA Practice Advisor Magazines Top 40 Under 40 award since 2012 with designation under the Top 20 Under 40 Superstar Professionals in 2016 and 2017. She has been a member of the distinguished Top 25 Thought Leaders Symposium group since 2017, and is listed among the Most Powerful Women in Accounting. 

Kacee is a member of the Information Technology Alliance (ITA) and the American Marketing Association (AMA). She lives in sunny Southern California with her husband and daughter, where she is active in cleaning up the beaches, mentoring young professionals, and advocating for women in business and technology leadership roles.

About Our Sponsor

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TSheets is a time tracking application designed and engineered for companies across multiple industries that need to track, manage and report time. Utilizing web-based, cloud computing technology that integrates with multiple platforms, smartphones and software programs, TSheets provides a customizable alternative to paper timesheets and punch cards to streamline HR and IT roles for businesses of all sizes—from freelance shops to corporations employing tens of thousands.